As organizations today continue to compete in the global economy, cost containment strategies will be increasingly significant. Controlling the rising cost of employee sickness is becoming a priority for corporate leaders. The emerging corporate culture in America is one which has an employee population centered in health, safety and wellness.
Establishing a corporate strategy for Corporate Wellness Programs and disability management makes great organization sense. The following eight-step process ensures a strategic, integrated, needs-driven and outcome-oriented approach.
The following process works best in companies with strong leadership and a long-term responsibility to employee health.
1. Identify Your Employee Wellness Program Champion
This person must be a leader in your organization and a strong advocate of health. Usually this is an individual who actively pursues his or her own personal quest for good health.
The program champion must have the resources and authority to propel the program forward. The program champion’s key role is to ensure the strategic plan for health is in line with with the business’s objectives, strategic focus and business values. For example if the organization promotes that “our strength is our people” the wellness program must corroborate how pushes will nurture and protect that valuable resource.
2. Form Your Worksite Wellness Program Strategy Team
The Employee Wellness Program Strategy Team must include decision makers and stakeholders from sections of the business that can effect health and the company’s bottom line. These areas may include; finance, human resources, training and development, health services, compensation and benefits, employee assistance services (EAP), marketing, facilities, health and safety, rehabilitation, cafeteria or meal services and the union. A group of six to eight representatives is recommended.
The role of the Strategy Team is to foster and implement the strategic plan, look for opportunities to encourage health, be sure the program is integrated into key areas of the organization, streamline efforts, maximize business resources and program assessment.
3. Complete an Business Health Audit
The purpose of an Organization Health Audit is to evaluate your existing programs and services, physical environment and policies & procedures that support health. It is also significant to look at your business culture or “how things are done” around the business.
Members of the Strategy Team complete the Audit independently and then meet to discuss their evaluation. During the evaluation process, health concerns and opportunities are discussed in preparation for the development of the strategic plan.
4. Analyze Your Organization’s Cost Pressures
Cost pressures are identified by analyzing a number of areas including; benefit expenditures, Workplace Safety Insurance Board (WSIB) claims, prescription usage, type of paramedic claims, absenteeism data and EAP utilization. This process helps to target areas that are able to be positively impacted by a Workplace Wellness Program and to offer a baseline for evaluating change.
5. Conduct a Health Risk Appraisal or Employee Needs & Interest Survey
The next step is to determine your employee’s health risks, interests and readiness to change. A confidential health risk appraisal can accomplish many goals/objectives. It supplies a baseline from which to measure personal lifestyle changes, supplies staff members with relevant health information, motivates staff members to take charge of their health and assists in program planning. Most health risk appraisals support individual reports and a corporate report identifying elevated-risk areas in the employer.
Many employers choose to administer customized needs and interest survey to evaluate employee needs. The benefit of this approach is that the organization is able to gather information on the employees’ perceived wellness needs and program interests. This information can be incorporated into the strategic plan. Administering a survey also has the added benefit of fostering a sense of employee ownership to the program.
6. Design Your Strategic Plan for Wellness
The strategic plan ought to incorporate information gathered from the Organization Health Audit, your organization’s expenditure pressures, and health risk appraisal data or employee survey results. The strategic plan ought to include your program mission, three or four objectives and several initiatives under each intention. The strategic plan provides a framework to encourage, reinforcement and evaluate “best health practices.”
It is also valuable that the plan align itself with the vision, goals/objectives of the organization.
The sample strategic plan that follows was developed for blue jeans maker Levi Strauss & Co. (Canada) Inc. Levi Strauss & Co.’s mission statement and aspirations (how employees interact with each other in a corporation environment) guided the development of the plan.
Levi Strauss & Co.’s aspirations include the following statement: More than anything, we want satisfaction from accomplishments and friendships, balanced personal and professional lives, and to enjoy our endeavors. The wellness program plan included a number of components to make sure that it embraced this statement including the following:
1. A vision statement, which tied in with the company’s aspirations.
2. An incentive system to encourage and reward the accomplishment of healthy milestones.
3. A recognition system to applaud success.
4. Friendly competitions between Levi Strauss & Co. locations to ensure a fun environment.
5. Opportunities to participate in small group educational programs to develop group reinforcement.
6. Initiation of support groups for employees completing wellness programs (i.e. smoking control support group).
7. Programs concerning work and family balance.
Other information that was analyzed and used to develop the plan included:
1. Business demographics
2. Focus groups
3. Cultural audit
4. Top prescription report
5. EAP utilization
6. Employee benefit services report
7. Health and dental claims
8. Operational performance summaries
9. Health risk appraisals
7. Prepare a Organization Case to Support Your Plan
Your business case for wellness supports the necessary details for approval at the senior staff level. The business case includes:
1. The Strategic Plan for Health
2. A proposed program budget
3. Marketing strategies
4. Program leadership options
5. An implementation plan
6. Assessment methodology.
In presenting the strategic plan it is significant to highlight how the plan aligns itself with the strategic direction of the organization.
The program budget should include educational resources, marketing expenditures, incentives, leadership expenditures and supplies.
Marketing strategies should address how the program will be promoted and rolled out to various groups within the organization i.e. decentralized locations, high risk staff members, older staff members.
Program leadership must address how volunteers will be used, internal resources and whether consultants have been proposed. All play an equally important role in the implementation of your wellness program.
The program implementation plan must incorporate the following types of programs that help establish awareness of positive health practices, support staff members in making lifestyle changes and initiatives, which support long-term change.
Awareness programs create an awareness of the effect of healthy lifestyle practices and arouse employees to take the next step. Examples of awareness programs include posting educational posters, newsletter articles and lunch and learn seminars.
Lifestyle change programs are more comprehensive and longer in duration. They are designed to support staff members in changing behavior. Examples of lifestyle change programs are diet education programs, stress management programs, back care classes and smoking control programs.
A supportive corporate environment encompasses everything from corporate policies & procedures, the physical environment and creating a corporate culture that supports great health practices. Follow-up sessions and support groups for workers who have completed 6-10 week wellness programs also support a supportive environment for long-term change.
Analyzing the effectiveness of a Worksite Wellness Program is ongoing. A formal assessment ought to be conducted each year and may include; re-administering steps three to five, program participation statistics and a year end survey to revisit “soft” issues such as morale, program satisfaction and future program direction.
8. Solicit Input and Communicate Your Plan
Employee input is essential to the long-term performance of your program. An Employee Advisory Committee should be formed to roll out the plan. Another key responsibility of this team is to solicit feedback from all echelons of the organization to ensure buy-in. Front line Manager’s Information Sessions and focus groups are also valuable. This group needs to buy-in to the notion that they play a key role in supporting beneficial health practices. Regular gatherings are advised with front line managers to receive ongoing input, address concerns and orient new managers.
Conclusions
The World Health Organization’s definition of health is “a state of complete physical, mental and social wellbeing and not merely the absence of disease and infirmity.” In order for us to set up healthy workplaces, wellness drives must have a program champion, have employee ownership, be upper management supported, outcome driven and strategically aligned with the central company objectives of the organization.
Wellness plan that embrace these qualities will have a beneficial influence on an organization’s bottom line. Canadian research points to numerous case studies where workplace programs have resulted in diminished absenteeism, lower claims and increased productiveness.
Employers who have embraced wellness as part of “how they do business” have one thing in common. They confirm a commitment to their most significant resource – their people. They be aware of the increased pressures associated with downsized companies, a rapidly changing workplace, an aging work force and the challenge of balancing work and family obligations. And they share a common belief that healthy employees are happier, absent less and more beneficial.
References:
Design of Worksite Wellness Programs by Michael P. O’Donnell. 1995. Published by the American Journal of Health Promotion.
Pro Fit-ability by Veronica Marsden. Group Healthcare Management. May 1997.
Meeting Expectations by Laura Mensch. Employee Health and Productivity. August 1999
7 Steps to Health Promotion by Daphne Woolf and Veronica Marsden. Group Healthcare Management. February 1996.
Published in The Journal of Health Promotion for Northern Ireland, Issue 9, March 2000
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